Selling and helping are two different words that we should combine together if we are a businessman or woman. This is one thing I learned and made me realized after I stumbled on one of Jay Baer's books, entitled " Youtility ". I will be honest with you that I am not familiar with the author and I haven't actually read any of his books. But after I saw and read a couple of free chapters online (from that book), my mind shifted from just making sales to helping people to solve their problems.