Selling and helping are two different words that we should combine together if we are a businessman or woman. This is one thing I learned and made me realized after I stumbled on one of Jay Baer’s books, entitled “Youtility“. I will be honest with you that I am not familiar with the author and I haven’t actually read any of his books. But after I saw and read a couple of free chapters online (from that book), my mind shifted from just making sales to helping people to solve their problems. By the way since I’m a Filipino and I live here in the Philippines, I am planning to get that book because it really inspires me and hooks my attention. But first thing first, I need to check if it is available here in our country. If I couldn’t find it, then I have no choice but to buy it from Amazon. If you want to see for yourself Jay Baer’s Youtility book, just click the link. The effect may be the same to you, you might end up agreeing with the author’s points of view as well. Despite I haven’t read the book from cover to cover, I’m sure it will give me new insights and could bring my business to a higher level. And the goal is very simple: if you want to be rich, your foundation should be helping more people to solve their problems. Provide only the best and quality service to your customers and don’t ever make profits as your end goal / primary concern. Why I am telling you this is because if people became satisfied with what you offer and it definitely helped them, they will patronize you and spread it through word of mouth. And, as a result, the money will start coming.
That’s it! I hope you have time to check this book of Jay Baer. I also promise that by the time I have my own copy, I will personally take a picture of it with me and post it here (or make a blog post about it or review perhaps).
Don’t just sell to gain profits. Help them to solve their problems by providing useful stuff.
Thank you for reading.